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Right? My name is Pia from Kyoto Sancho University. Today we talk about gender rose in television, commercial in Asia and conversion of Japan, South Korea, China, Taiwan, Taiwan, and Singapore

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and First, I would like to a main interaction about Jenny Rose is also one of the critical factors in developing marketing strategy and advertising message messages, and what we know about on gender roles and advertising. The first is that men and women are depicted in printed in television commercials in the differences are in in are in caught dance with the Internet, with traditional gender roles, and reflect the construction of generos in

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and the second one. We know that General Rosereotyping does exit, but seem to be decreased over time.

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So what we know about Jenny Rosen advertising. Now we know that the number of men and women is that they're different. But the wise over of males is, is much more over than female, and young women appear more than young men, and the last one we see. They mentioned men at work and women at home, and advertising in all over the world, and the next one is that research of general roles in advertisement is plentiful in the United States.

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But there is not that much research comparison in nature. So that's why this feature compared generals and television commercials among these 6 Asian countries. and we know that it is its proportion of working women and men in this 6 Asian country. This is a number, and we can see the difference in is among this Asian country, but we don't know about the appearance of working women and men in television, commercial. So this is my risk equation

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and More than that, we will see about the proposition of working women by Asian Asia we can see 2 times working 2 types of at turn. The first one is M. K. Is this, represent Japan and a career, and the second one is called Re West. We curve that represent Taiwan and Singapore, and the last one is the reverse. Your curve is represented China and Thailand.

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So all we know that there are many. There are general differences in the proposition of working individuals in this in 6 Asian countries, but I we don't know about the image of gender roles in in this Asian country. So my research question is how the inmates of generals in Korean Asian advertising are represented, and is there any equality of gender roles in Korean Asian advertising?

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So my research objective is to examine the similarities and the differences of generos in these 6 Asian countries in each year. according to the researcher equation at research. objective we conduct a research. Our content analyzes up to 2,136 advertisement within these 6 Asian country. As you can see, the number of advertising in this life.

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what I'm I'm analyzing is advertising. It is that for is, we analyze about the gender of main correct this male, the female them out. If they were, if they mail, what kind of break. They work high level work, made a level work, or to Kaiser break, and if they don't work outside, they they were inside like family roles or creation or product production operator, introduction, and the age several to 1819 to 35, 36 to 30, and over 15 years. So.

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and also, we analyze the narration of male female border non, and this is an exact recording schedule in 2,021 in August, the October in 2,021,

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and we also did did the allowance of the recording stream and the results, so that the presentation of reliability is more than 80 to 85. So so we can say that this data is life for analyzes.

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According to these research, our methodology. The next that we go to recent findings. I will divide into 3 parts. The first one is all about resolve, and it's second. One is similarity and differences among these 6 Asian country, and the third one is about the similarity in the presence of generals in each country. So we go for the first part in the. Although we saw, we know that the number of men and women is the different.

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and the image of young women appear in these Asian countries, and also a male wise over is much more than female. But in overall we also see the measure of May network and woman at home. It's meant that the working, the purpose of working man is higher than working women.

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Right? So I just told you that they measure men at work and women had rooms still up here in these advertising like these, I mean, up here we suit and tie a little card, but woman appears in home sphere and support the family, or they or her husband.

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This is also the image of some kind of examples of women at home in China, so you can see that women appear to to serve the the family. This is it some image of career.

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And this is an image of Thailand. You can see the help of how women do housework for the family.

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And this is the Kai image of men at work in China. In Taiwan you can see that men appear in and suit and Tians on work smartly. In advertising. This is some example in town. You can see pilot, doctor, or a lawyer. Is it a. A. A man not female.

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The next one is second part, is the similarities and difference among these 6 Asian countries. So phrase of all, all the 6 analyzes cut. Also all the 6 analyzed categories significantly different among these 6 Asian countries, so it, namely, there are so the significant differences of gender age. Tiber Bro. Type of working role type of non-working role of the main character and also gender of eyes. Over among these Asian countries

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this is the exact number of of the analyzes. So you can see that The Singapore has the high gest proper of male working mail in indesic Asia. The second one is Career, and the a lowest one in Japan and in female group you can see that the haik is one is in in career, and the second one is Singapore, and the last one The the third one is is Japan.

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This is the zoostar of Generos and working Ros in is is Asian country. You can see that male male here up here. in high level work in Singapore, Haikusman, and in the second United States in Korea and in female group. Japan is a Hakas one, and Singapore is the second one.

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and the last. The the next one is about gender and non-working Ros. In A. In this age 6 Asian countries, we can see that the purpose of male up here in a family where we had good ones in Thailand and in female. It's auto, also tale, and it's a Hackett one, too, and in Japan may appear in the recreation role, and also a female. Is it hikers? 1, 2 in Taiwan

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product in for introduction. Rose is his highest one in Taiwan, and also been in both male and female groups

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right the next, I will go to the third part about similarities and difference of generos in each country. So this is a conclusion of the the result. You can see it. The the circle is mean that there are differences, and in in in the X Marxism, that there is there. There are similarities in in in in each country. So from here you can see that there are differences in all of this.

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We're in the into general roles of these 6 Asian countries. And we're in working roles at There are differences in career and non working road as differences in China Tail and the Singapore, so I will go through the exact result here. So the first about the roles we are in in in in overall we see on the image of man at work, and women at home is told you, that there is differences in all

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all 6 countries in all these 6 countries, and it is very interesting that working women, the progression of working women in Japan is higher than working women in in working women in Japan. So it is very interesting that it is this kind of non-story typical image of generals in in Japanese advertising.

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Yeah, I can see you can see the number that, in other words, to 5 Asian countries, the permission outbreaking working man is higher than in female group, but only in Japan that working, with the permission of breaking women in Japan is much higher than in in in male group, as you can see the number here

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and the sick. The next is about working tithe, so there is no and no difference in overall. So in overall we can see that the image of working type of men and female is a different. So you can see the number is that different different between male group and female group, and in Korea and Singapore significant differences in type of work between male and male up here and in Japan it has been

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is also really interesting that high level work of female is much higher than in male group. So this also appears the non-serotypical image in Japanese commercial.

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and the next I will go for non non working type. So in overall, there is this, for instance, in overall. So you can see that in overall the role of the family role in in female group is a bit higher than in male group, and also the roles are product product. For in introduction of male group is a bit higher than in in female group.

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and but in Japan, Taiwan, Korea. There is no any significant difference in this in this group, so we can see that in no no difference in family role between male and female. And this also appeared the image of non-stereotypical image in in these 3 Asian countries.

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Right in. In conclusion, we can see that on this we can divide it to 4 types. The free types is equality in type of working and not working both in Japan and in Taiwan, in Korea, we we've we've We found equality in type of the online working roles in Korean advertising. And the third one. The third group is equality of type of working roles in

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in China and in Thailand, and the last one, unfortunately, we see on general differences in Singapore advertising this in 2,020

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one. Right, as I told you, that we can refine the characteristics of general roles in advertising in for groups. As I told you, equality in types of working and non-working role. We call it the types of non-working row ecology types in working worlds and differences in general, as you've seen in Sali.

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This is some example of female CEO. high level regiment in Japanese advertising is this very rare case. But this case is a here last year in in a last year, 2,021 in Japan, and also we see the image of men at home in in Japan from 2,010, something like that. You can see a man with apron and man it housework

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also a man with orchard, and men who would do housework for for the family, and of course, also the measurement at work. I went home in Japanese advertising, too.

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Right? And also it's it interesting that in to from 2,000 or 2,010, something like that imag man at home in Korean media is really popular. So you can see, not just in advertising, but also in television drama, in on the like, a variety show. Weeks needy major men at home in Korean media, too.

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Alright, also. It seems we're interesting to see this nil non-serotypical image of gender roles in in Japan. Like, as we told you that the number of working women and high leather working women is much higher than in mail group. So I try to analyze how it is from how it sees like this. So the background is should be like inference in front of Internet.

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So the company tried to avoid controversial about gender roles and advertising on the Internet. So they're trying to to create a new image of gender roles in advertising. And the second one is about change of non-traditional gender attitude among Japanese youth, and the third one is about positively Major C of consumer to the company that creates the non-zero typical gender roles in advertising

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right? In conclusion, in. Although we found that words of the finding of this research are similar to previous results results in the literature, for example, we find a lot of male voice over image of a image of young women, men at Reagan women and homes. Here appears in these advertising, and the next one is about the difference among these 6 Asian countries, as I told you that

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there are significant difference of these 6 categories. In among these 6 Asian countries and in overall, we prefer the image of women working men More than much more than women, and there is no gender differences in type of work in these 6 Asian countries, too.

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Yeah, we, as we follow the differences in in this 6 Asian countries. So for implication, I think on General should be seriously considered international advertising campaigns, and to encourage the gender equality in so in society, I think it's really important for the for the company to create a working women, and also men at home and like house husband to

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right. And the second part about kind of conclusion, as I told you, that there are some there we find some equality in each country in gender rows. Alright. This is a conclusion. Right? yeah, we defy a new non-serotypical image of in in and gender equality in this Asian country, too. So there is social equality and decrease of gender, stereotyping and advertising in Asia.

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Right? The next was the first team. I think it's it's very important to see the appearance of a sex sexual minority like Lgbtq, plus all 6. of course, gender advertising in difference of Internet change of gender attitude among you. That effect of COVID-19 to like this. We can see some across gender advertising in ancient to, and the product is focused on movement like cosmetic, but they use

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a male to to appear in advertising. This is a nutrient, and also the new mesh of same-sex couples in Asian advertising. This all for Japanese advertising. You can see the same sick male couples with with the son, and also the same sick young female couple, and also all a bit all their female couple, too right in the future, I think on gender equality in media will be agreed.

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It will be increased over time. And also I think of education about media literature is very important for for the young generation, and in the future, I think in increase of Lgbtq information in media, especially in advertising, will be increased. Of it! From now to all right. This all for my presentation. Thank you very much.

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Thank you, Dr. Pia, to present a very interesting paper on gender roles in television, commercial in Asia. And you have chosen, you know, Japan, China, Korea, Taiwan, Thailand, and Singapore.

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And they are title, lazy television commercial in Asia. You. So how these country represent the whole, hey? This is the one question. So that needs to be clarified here, anyway, since he has to leave the place. You have quickly to to catch the flight. He's going back to Japan, so I would like to

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say that it is open for discussion now, and remaining papers we will just present together, and then, lastly, we will discuss. But this is the exception where we will discuss his paper first. So it is open for discuss.

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Yeah.

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we

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well, my question is that

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you have taken 6 countries of Asia and try to study the gender roles in TV commercials.

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and

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in some places you have shown that that of male persons Particularly in family roles. They are, seeing that they are taking care of the child, or they are staying at home.

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and they are doing household work, and some ads show this.

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So my question is whether the social structure and culture of these society has transformed from patriarchal to a kind of I say postmodern, and so that this kind of commercials are welcomed or not welcomed.

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So this is one of the question. Second, is that, What is the sociological significance of your study? Particularly from conceptual point of view.

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because there is one study of conjugal roles.

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family and conjugal roles by Elizabeth bought.

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and it is most quoted, is studying family studies. and she has make a classification of 2 kind of conjugal roles segregated and the joint.

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So the the families which are traditional family. They have segregated roles, and

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those which are importantly middle-class families. The husband why, both work? They have joined conjugal roles.

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So I think what you have shown that man at home. I think it comes under the category of joint roles. So I think you should try to relate your study with some sociological concept. Only then it will be sociologically important, otherwise it will be as good as mass media friends are doing the studies without any concept and theory.

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This is a my coveted question.

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Yeah.

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here

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we cannot say exactly that all the masked media people do without any.

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But you see.

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Gender role you are discussed so gender. What are gender indices of the country that you have considered. First and second, I would like to say that when you have done the sampling from any particular country, the we will be cereals or TV commercials that possess women.

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So what was the criteria of sampling? 2.

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I would like to know what you consider about general rule. gender rule. This is a gender role in television promotions. So didn't you consider gender in diocese

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of that particular case in Diesel?

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What are the indicators of the country that determine agenda there.

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What of elements that determine the gender?

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Hello, Hello.

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yeah, yeah. Please come over the and next close to the

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on the

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one question. In the meantime you sit there. Only one question.

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dear friend. I just wanted to know that you have done the content analysis of this television commercials. My question is very simple. At what time slots for television commercials you have chosen

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for your analysis, like television is available for 24, 7. So what was the time slot. Because as for the time slots, television commercials are different if you see it in the morning. The type of television commercials, you see, are different, and at the lunch time it is different. And in the evening time, and even the prime time, it is different. So I would like to know the kind of

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slots you have taken, and why you have chosen those slots? That was my question, because it is very important, as far as the content analysis is concerned. Thank you.

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Yeah, thank you for your very interesting question. So some question I kind of do prime now. But I think it is, it is important for me to keep it for analyzes and for the to do the research in the future. the first about social construction in in each country right? Oh, I'm sorry I'm Yeah, I didn't analyze about that very much, but I think the change of attitude.

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But with in general roles in this Asian country, ching a lot because I'm the new generation thought about non a thing. Have an idea about non-traditional gender roles. Now. So I think that different that this this kind of advertising refrigerator. Yeah, yeah, thanks, for I'm a bit.

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Hmm, I see. I see. Yeah, thank you very much. I think it's very important for me for for analyzes about this research research, you are very variable. Commence to me. Thank you very much. And

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the next you talk about gender index. Right? Gender index. Right? Oh, yeah. yeah. I I didn't do something about that. If you do that before before doing a recycling time and use your idea for analyzed to did. there is defined my recent findings right next time, right. And for your equations about the time, or to taking the samples. Yeah, I'm sorry that I have my

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that much time to talk about that. I'm focus on prime time, about from 7 to 9 pm. In in in each country. And I'm I'm collected data for 9 weeks from 3 Hi, Gus, rating television channels in each country. Yeah, yeah. Yeah. The reason is that because there's a lot of competitive, as you told me that in in the morning time or in expectation in week day.

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It's not that much competitive, right? So I'm trying to select the most competitive time of up airing time in in each country. Right? Thank you.

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I am.

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So

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now. I will invite Dr. To present her paper on social media and Women empowerment in India.

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Negotiated.

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Thank you so much. We pissing, sir, and A and service to parties.

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Where is my pity?

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We'll get it.

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See? You?

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Okay. you see.

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Thank you.

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My topic is social media and booming empowerment in India.

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 Indian society have been a traditional society with a patriarchal and patriarchal social structure. In a such a society. The women folk were having a very limited opportunities to interact with people outside the family and kinship relation. The mode of communication was mainly face to face and interpersonal, which had created close work for movement.

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the development of modern

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mass media and increased level of education, although open new avenue for them, but the

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but the scope of the wider interaction was still very limited for them. New communication technologies have revolutionized it. The communication process with the penetration of the Internet and mobile phone.

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these development is communication. Technologies have generated a new media which which is popular, called social media. Social media has proved to be a boon for Indian women. The access of women to social media not only provided them

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a chance to interact with persons of their choice, but also help them to a free choice in consuming information artifacts and online shopping. Mostly

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social media has given a platform to women to share their problems, opinions, and view through through blogs, discussion, forums, online interaction, chat, etc. The virtual space had enhanced the scope of interaction with the outside world had in-powered them.

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Thus the social media has increased the opportunities for the empowerment of women in a conservative society like India, the present paper is aimed to explore their issues in detail through prim, especially secondary data of information.

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the farthest, fastest growing. Social network in Tik to which has had a starting 1 0 5% use an increase in the Us. During the last 2 years.

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Here we we can see

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2,017, 2.7 3 billions, 18 3.1 billions, 19

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in year 19 3.5 one billions, 2023.9 billions, 21 4.6 billions, 22 4.5 9,000,000,02023 4.9 0 billions.

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social media platform and user of a number of users, Facebook, 2.9 5 5 billion, Youtube, 2.5 6 billion Whatsapp, 2 millions, Instagram to find 5 billion Tik tok, we chat.

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reach at 1.2 6 billion Tiktok, 1.2 billion Facebook messenger, 988 millions dyeing 6 0 0 millions, Qq, 5, 7, 4 billions. Sina Babu, 5, 7, 3 millions push you 573 millions. Snapchat. 5, 5, 7 is telegram, 5, 5, 0 millions.

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We interest 5, 4, 4, 4 millions, Peter, 436 million. that if and for 30 millions, and Cora is 300 millions.

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average social media accounts per person as per black kinku. The average number of social media account held by millennial or Gen. Gen. Z. User. And around the world is 8.5. According the research on 46 nation with interest, Internet users aged between 16 to 64,

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Japan had the lowest overall number of social media account at 3.8, while India has the highest at 11.5 per user. Here is a list of countries which.

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with users having multiple social media accounts, India

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countries one side and the other side is a person account. India is 11.4, the United States 7.1 United Kingdom, 6.9 Canada, 6.8 Japan, 3.8 8,

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the gender of a global social media user, 54% of men, 46% of women

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make up the global social media user er of 2023, 76% of all female and 72% of all male in the us have a social media account in the United Kingdom. 80% of all mills and 84 to 84% of female have a social media account. If we consider world religion, we further get interesting figures here are reactable showing the gender of social media user and around the world

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regions. north America.

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the main user is 46% female user, 54%, South America, 48%, female user, 54%, 52, that's euro, 50% female user, 50% equal South Africa, 48% female user, 52% South Asia male user, 73% and female user, only 27% Oceania is 47%

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mail and

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53% of female

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gender of social media platform user. Earlier, we discussed the gender of overall social media user. Let's not discuss the gender strict of various social media platform. We may make up 53% is Snapchat's user base. Instagram has quite an able gender split

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with 49.3 female and 50 50.7% male user. Here is a table shown the gender split of top social media platform. A platform. is a Facebook male user, if you please, 6.6% female, 43.4 Instagram, 50 50.7%.

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And female user is 49.3. User. Snapchat is 45.5 53.8 female user feature 56.4 4% is male user and female user 53.6 Tik tok, 43% female user and another is 46.1 is female user.

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Lincoln in Kahoga, 57.2 and 52.8% is female user. Sorry.

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India has home to 467 million social media user. In January 2,023

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up 32.8% of total population.

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A lot of 1.1 billion cellular mobile connection were active in India earlier, 2,023. With this figure equivalent of 77% of the total population.

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48.4% of India population is female, while 51.6% of population is male. At the start of 2023, 36% of India population lived in urban centuries. while 63.9% live in rural areas. The media and the Median age of Indian India's population of in 28.2 here. Now.

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India's total population break down by age group

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8% is between age of 0 point 4

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1313.6% is between the age of 5 to 12 years and 8.8% between age of 13 to 17 teenagers and

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12.6% is between the age of 80 and 20 24,

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16.7% is between the age of 25 to 36 14.3% is within the age or 35 and

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44 11.1% is between the age of 45 and 54 8% is between the age of

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55 and 64, 7% is age 65. And above conclusion is the social media has been developed as the important tool of mass communication. In India. There is a still gender disparity in the so use of social media in you India social media in India, man users. Are we very high in comparison of women.

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Social media provides women and opportunity to develop their own social network and social relations. They are in close contact, their family or origin and kinsman after marriage, their exposure to political, social, environmental, and gender issues has been increased. The social media helps in the empowerment of women.

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Thank you.

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Thank you so much.

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Thank you. That's pre-recorded session

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presenting nice paper. But you told that the Us. Society Indian women are using

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much in your this social media rather than the Us. Home India right? And it still India is conservative because our traditional. So just I,

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it needs the explanation here. This conservative society is using much more than the progressive society.

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Okay, let us go for the next.

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So next next is okay. Next is this one Pre recorded 3 recorded inter group communication, identity and trans children construction of fan community empirical research based on the Pan community of

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there's the marshine community of Demas, how you how and you? Okay from Jan. Perhaps he is not presented.

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She required it.

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because

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there

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it's a to

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the

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Hmm. Hmm.

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So in the mean time we can take another paper.

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So now we will proceed to the next paper, that is, by Sachin Barti films in the era of global communication, a study on contemporary Indian films in view of the social media.

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Yes, it's in.

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Okay.

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you take it, and it's it's it's it in Canada. Thank you. You are.

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This is

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good evening, everyone.

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I am Dr. Sachin Harty, from University School of Mass. Communication, Guru, Gobin Singh, in the Press University Government of Delhi, New Delhi, India.

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and I'm thankful to Professor V. Pissingji, Professor Pervesa Vasi, my colleague to the survey 3 party and my elder

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Professor Shuklas app for coming. I'm presenting my paper, and the title of my paper is Films in the era of global Communication, a study on contemporary Indian films. In view of

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social media.

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See every day billions of people access social media platforms throughout the world, and the number only continues to rise and to be precise. If you go by the numbers. The number is somewhere around 4.5 billion across the world.

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So social media has become a very nice to have to a critical part or a very important part of any communication. Social media is everywhere we see.

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So as for the Dictionary of Webster, the forms of electronic communication, such as Webster's website for social networking and microblogging, through which users create online communities to share information, ideas, personal message, and other content is the definition by the Marium Webster dictionary of social media.

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So as far as the potential of the social media is concerned, we cannot limit the potential of this to just interactions and communication. The New Age tendencies in our filmmaking and film marketing have come a long way earlier. It was from the very nice posters on the walls to the smartphone applications with the help of social media campaigns.

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Now, customers who watch films. And they, you know, post things about the film on social media that film become important. People would like to see those films on theaters and on other platforms like Ott. I would like to give an example from a film called Raven, which came in 2,011.

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It is spent. Troop is 520 million. On marketing, out of which 120 million was used only for social networking sites, such as Youtube, Facebook, and other sites.

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So it is very interesting that they have spent this much of a month. This you can see the post of a very, very first film Indian film known as Raja Harrison, which was made by Dah dah, Dah Dahlke, who was also known as the father of Indian film industry. So these films are films not only serves as the crucial medium for disseminating social ideas and conditions. It is started in 1,913, and also serve as a popular amusement medium.

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So films are considered as an approach and cultural expression in this economic and social relations set up

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undoubtedly globalization. And the digital revolution changed the film and television industry

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which nobody would have predicted earlier. So how business today is that? How Indian cinema evolved into being one of the most powerful modes of entertainment. We will look into this. So there are some theories which, you know, support my work, which is

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social

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exchange, fury and social penetration theory. As far as social exchange theory is concerned. It says that social, the is an interpersonal theory in nature, and which is based on the social behavior and how its exchange can maximize, benefit, and minimize cost.

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and as far as the social penetration theory is concerned, they eventually exchange the users who are watching films. They accents their more information with one another, which is proof of this transformation. They share their views on a different social media platforms like Youtube, Facebook, Twitter, etc. And The objectives of this study is to address the fact that Indian cinema has evolved

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in terms of his narratives and themes, and also conducts an in-depth analysis to in what viewers think of contemporary cinema, and also to highlight how social media has affected industry, and had initiated new conversations

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to address and acknowledge the evolution of Indian cinema with reference to a significant changes facting the man facets of Filmmaking, and also to highlight that contemporary C name accommodes amusement, education, and the dissemination of knowledge to raise consciousness. The significance of this studies. There's, you know that cinema is very dominant, especially in the cinema, is very dominant as an effective medium

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that contributes as a catalyst for social change. Hence the understanding of the recent films in view of social media, and in this contemporary times will help understand and better use of the technology.

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So my methodology is CD, a critical discourse analysis of few films, and also the discussion and analysis of websites, social media posts and also selected analysis of the social media platforms like Facebook, Instagram, Twitter, Youtube and analysis of few film campaigns which are used in this study.

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So I have chosen these films. One is Queen, which was released in 2,013, made by Vikas Bhel Bajubali, by Ss. Rajmoili Lipstick, under my Burkha, by Alan Khrushchevasta, Padman by Yar Balki and Jujuju by Raj matter.

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So when we talk about this film called Queen, which was made by because the hell. They, the makers of the film, created very hooked steps which attracted audience to the cinema halls like they started some selfie campaigns, the Teaser campaign motivating audience to create content, to make reels, to make short videos clips

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way before the release of the film. And it became very popular. People started making cliffs, and they have been given a chance to meet the actress of the film Queen of Selfie to participate in your queries, and you can meet the

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actress of the film. So it became very popular on social media. So following mentioned, trending phenomena are Brainchild of none other than social media, and it is a cost, effective marketing. You know. You have a social media player, fan base, and that is active. It is enough for this. And these days modern filmmakers. The new filmmakers excite audience by using brief teasers and videos that is sparked on social media.

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Say, for example, in Queen it has been shown in a dialogue called Hammari, India. Maybe we don't need GPS. We have panwalas to ask the directions. So it became very popular, and they use these hashtags which is there on this screen single honeymoon, hangama, dance advantages of being solo. They all became very popular.

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As far as the padman is concerned. Padman took up the cut and nominated some celebrities to, you know. Show them with the Naples, with the napkins. They post their photographs and some videos. it's stars like Amir Khan, Anushka, Sharmajakish, Rafalia, but and many others also, you know, showed their photographs and videographs to show this pad and say a challenge accepted for a good cause. And these are some other things which were very popular for this film.

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These are the celebrities with the photographs before release of the film. It became very popular. It was there on the different social networking platforms.

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So Edmund. the cast of Padman up some jota. I kind of Hashtag was very popular on Facebook and Twitter. So these things work for the film for the marketing of the film. And as far as Bajubile is concerned. Bahobi's film ended with a cliffhanger like, Why did Katapa Kilbajali? It became very popular on social media

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a platform, especially on Facebook and Twitter. So one, those who have not seen the film. They were very, you know, hooked to see the film. That what happened and why he killed cut up, and people were waiting for the next episode of the film or the next part of the film to come. And they can see. So you might be more inclined to watch a movie when it is praised, and it is. It is praised by your friends

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on a social media platform.

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So this is for lipstick, and that my burkha, which used this middle finger to show this lipstick and this campaign, helped bring it together. All the women, all celebrities, did this campaign, even male also male actors also did. This campaign took part in this campaign, and this campaign became very popular and worked for the popularity of the film.

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Here is a small video. I don't know. how will this play? It's a 30 s video

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here I would like to show it's from the film called Juju. Here.

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it's me

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you can look like this.

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You won't be, too.

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on which you

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it is the Give me a very small 30 s.

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the drive of the

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I would like to show you a small clip of video, but somehow it is not working here. I am sorry for that. Okay, okay, alright, alright, I'm I'm I'm really all right. I'm really sorry. It's very, very interesting. Video. It will support my argument. What I'm saying here. So it it. This is for juju go, which was released in 2,022. This film also became very, you know, popular on social media, what the the makers of this film did. They actually, set the audiences to give the blessings for the same film.

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The title itself is Jubju Jujuvens. we are giving you blessings for your long life. So they are the audiences, you know, recorded these videos and applauded for the film and immediate and huge responses from the viewers on social media platforms raised consciousness and importance. So social media now can make or break a film. It has become so popular. And the aim of this research was to better understand.

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and the impact of social media on films on Indian films. While other researchers which happened earlier, they actually indicated that social media interactions are only linked to successful box office. It is more than that to my understanding films continue using social media and various ways as they begin to promote themselves across numerous media platforms globally. And since these days they are on their social media pages, then the traditional

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from adding trailers means and posters to streaming press conferences. So I now I come to my conclusion. The degree of engagement between filmmakers, talent, and the viewers have changed as a result of the social media and the tax savvy population. The discussion and analysis above hint at the major amount of engagement on social media which in turn increases the impact it creates on film industry.

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The film industry also encounters challenges because of the social media like juggling viewers, expectations with filmmakers, freedom to be imaginative and tell stories their own way. This study enables us to state that social media has affected the way films are now made

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marketed and viewed. This is very important. I would like to highlight this social media has affected the film industry and have initiated new conversations around the content in new cinema has definitely certainly yet significant changes affecting the many facets of filmmaking to highlight the fact that contemporary cinema combines amusement, education, and dissemination of knowledge to raise consciousness, as I as also already discussed it.

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So my yeah, filmmakers, my note is the filmmakers love. The fact that social media is quite inexpensive. It is very important. It is quite in his bank, say, and the reach is very high. It is phenomenal. And there are numerous movie studios that not only have their own official pages, handles and channels on Facebook, Twitter and Youtube respectively, but also have handles and channels solely for a movie.

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So an important highlight of our present studies that the quite recently this area of research was funded to a professor from Bergen, Mum University, and has awarded a major research fellowship for rupees, one like 54,414 pounds.

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and Usd. To like 3,662, a study which exploded how the rise of new media has changed the landscape of in this. So, It is a topic of very Brahmins that social media is playing a very, very important role in the marketing of these Hindi films and Indian films. So a Uk study to examine streaming social media impact on volume.

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It is your story. Yes, sir, I'm minding ending it just 1, one or 2 slides. That's it. So thank you. Thank you very much. Thanks. A lot

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they keep.

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Thank you.

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Now I will invite

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and drunk you.

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Serene Zhu: Yeah. Hi, I'm here. Hello, can I?

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Oh, okay. Because to the audience, introduce yourself to the audience and present your paper.

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Serene Zhu: Yeah. Can I use my own share my own screen, because I changed some slice.

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Okay, please wait. Okay?

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And

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the

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 you just come back

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seriously.

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yeah.

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okay.

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Serene Zhu: and

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Serene Zhu: okay, Hello, can you see my screen, now.

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because if you

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okay, she's trying to share.

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Yeah.

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Serene Zhu: I'm I'm sharing my screen. Can you say the slice? Now?

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Okay.

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for anything.

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Okay, okay, please.

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Correct.

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Serene Zhu: Okay, so Hello, yeah. How about? Thank you.

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So, can you see my screen? Now?

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Serene Zhu: Yeah. Yeah. Okay. Okay. Good afternoon. Everyone. I'm an associate professor from laundry University China. So is, can you hear me?

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Serene Zhu: So this way.

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making more

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a bit more.

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Serene Zhu: 50,

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one a bit more, because the features are not

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just. This is not good to the

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Hello. Yes.

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it is not.

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It is not fitting in their screen. Please bring your presentation downwards, downwards.

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What is that doing?

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Serene Zhu: What's that

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but one to one you're showing. Yeah. come on.

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So we're done in a direction. What about you?

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Serene Zhu: Does she tell you the champion currently there

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you in particular, took months your satellite, and you turn the protein along that. So, Shanza.

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All right, Jon Kay, in. Yah, when you go down.

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Okay, thank you.

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Yeah. Okay, go ahead.

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Serene Zhu: Okay.

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Serene Zhu: Okay, thank you. Thank you for this. A little.

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Serene Zhu: Yes. Okay. Good.

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Serene Zhu: Good afternoon. Actually, it's afternoon here. So good afternoon. I'll go the evening. Everyone. I am an associate associate professor from a laundry university in China. So my presentation today is about the link between

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Serene Zhu: Chinese generation. That incidental news consumption under their perceptions of India. I mean.

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Serene Zhu: they're a we're the leading expert from Indian in in our group, and also many other famous scholars from other places. So it is an honor indeed for me to participate in this session, and receive feedback from my research. So thank you all in advance for that

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Serene Zhu: I have you briefly.

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Serene Zhu: introduce the background information for this study, followed by the mentioning of theoretical framework, research, methodology, and the findings

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Serene Zhu: so Despite the many commonalities between China and India, such as the most popularly populated country in the world, the the old days, the civilization, and the emerging economic power, 150,

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Serene Zhu: there are actually a sharply different political system, social structure and the cultural practice in these 2 countries. So all these differences actually make these 2 countries Hopper kind of for this trust towards each other.

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Serene Zhu: this study, adopt a media perspective to investigate this kind of relationship The perspective of media is kind of important, because, both China and the Indian have been heavily stereotyping each other, employing both mainstream and social media to engage in a kind of a strategic narrative to this cursively attack each other.

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Serene Zhu: So in this study the Chinese generation that refers to the generation of digital natives born from the mid 19 nineties to the late 2,000 s. who are actually the power of strength in China. Now

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Serene Zhu: we are particular. We are particularly interested in what question do Chinese generations as incidental news consumption influence their perceptions of India?

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Serene Zhu: This is study. is a significant, because, so many studies have conducted on the China Indian bilateral relations at the high or facial level, but a much less is understood that at the grassroots level. So

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Serene Zhu: in this sense, the Chinese use perception is of a strategic significance, because it, enhance is a better understanding of, you know Indian relations. We are a civic dimension

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Serene Zhu: to explore our search question. In this study we adopt the the OS. Our our model. this model is adopted because this model clearly proposed to that to understand to the the the influence of media

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Serene Zhu: on consumers. Our news consumers. Perception is not direct and simple you instead. it is much more new ounce, and also with a lot of interaction with other where it's complex complex factors. So this model in this sense it to face our research needs very well.

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Serene Zhu: So in this model, the first, the old orientation basically is all. It's the demographic variable, such as your age, gender, and education, and you know some other things The second is a stimulus. Stimulus is also the the independent variable in our study. In this, in this study generations, that incidental news consumption is the stimulus

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Serene Zhu: You see, dental news consumption is a key concept. It means, the moments of the serendipitous online discovery of news that it proves to be both beneficial and the turning all the process of being controlled news without actively seeking it, or as the consuming news as a result of the news pump out

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Serene Zhu: pop apps. when when you are actually engaging in other kind of activities online

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Serene Zhu: according to this model, the second orientation yeah, our, that they include the 2 components. The first is online political efficacy. the second is the political discussion. we propose a media, 18 roles of both political, online, political advocacy and political discussion in our model.

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you

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so

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Serene Zhu: erez agmoni. So the first, our reasoning in this study, we propose the media literature as the reasoning component, and also the media literature will play a moderating role between dependent, variable, and the independent variable 150

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Serene Zhu: mit. Ctl. And in our study in media literacy refers to the ability to decode, evaluate, and underlying various meeting information to fulfill both functional and the critical consumption and production purposes. One.

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Serene Zhu: So this is the research model for my research for for this project. So that's to look at. It's a briefly, in this, in this model that the the independent variable is in a it's generation that in you, you see, dental news, consumption.

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Serene Zhu: and the the dependent. Variable is the perceptions of the is their perceptions of India in between. We also have media 18 variable media, mediating variables, online political efficacy, and the political discussion, and the the last one is the moderating variable, that is media literacy.

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Serene Zhu: To conduct our research, we adopted the both survey and the in-depth interviews. And after collecting the data, we have 6, 602 valid, a questionnaire. Then we use Spss and almost 27 to construct the structural equation modeling to analyze the data and to find answers to our research question.

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Serene Zhu: So this is the the So this is the the analysis, the analysis of a structural equation modeling. So you indicate that

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Serene Zhu:  and all the variables we propose in this model. have a very powerful ex explaining power. for example, we can say the all the variables can explain more than 50%, more than 50% of variance in 150

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Serene Zhu: in respondents, a perception behavior. So it also means it's a good. It's a good model with explaining power to.

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Serene Zhu: So

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Serene Zhu: after with this empirical research. Sorry what's wrong.

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Serene Zhu: I'm sorry.

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Serene Zhu: anyway. What's wrong with this?

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Serene Zhu: Sorry

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Serene Zhu: we rely. We rely on technology, but sometimes they bullied us right. I don't know what's wrong. Maybe the so. So anyway, it's just the to the conclusion. So we I'll all the anyway. You just conclude, Nova. Thank you.

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Serene Zhu: Yes. So all the 8 hypotheses have been supported. So we come to the conclusion to ask the the, the, the, the question, okay, we, the. The conclusion is according, but based on our research. actually Chinese, the young generation hold a positive favorable perspectives of India.

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Serene Zhu: which actually, this result, this conclusion is actually a go goes against our expectation because we expected that.

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Serene Zhu: because all those young generations seldom do have them visited the Indian. Sorry. Yeah.

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Serene Zhu: Okay, come back. Okay, this is the conclusion.

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Serene Zhu: I mean, the the young. The young Chinese generation is actually a have very favorable ha! Not not very, but a favorable perception of India. This conclusion goes against our expectation, because we expect.

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Serene Zhu: erez agmoni the media will have a strong influence on to on Chinese generate a young generation because most of them have never visited the Indian in person. So media basically are the main driving falls 150

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Serene Zhu: for them to get the information about India. but it, the the the conclusion is different.

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Serene Zhu: And so we we can look at this issue. This conflict from 2 aspects

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Serene Zhu: the first aspect is, Actually, the under representation of India in Chinese meteor is an important to consideration. We did some research. We in the news center, we calculated all the new, how many, how many news published on the website 101

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Serene Zhu: for one day, and then we calculated how many news we're related to to Indian. So the, it's it's only the confluence only 0 point 5 of all the published the News were about India. So this in an adequate report.

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Serene Zhu: actually lead to the I mean, not the strong, the indirect influence of media on generation, on young generation's perception of the reality. 250

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Serene Zhu: the second, the perspective. When we, when we, exploring this This conflict is that and all the news from the me. This kind of you see, dental news consumption export exposure actually continues to grow in popularity

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Serene Zhu: mit Ctl. And 30 So Chinese generations as this new incidental news consumption has increased their exposure to news actually regarding Indian providing them the essential source and opportunity to form perceptions of this country. One.

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thanks a lot. Yeah. Yeah. So we

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Serene Zhu: yeah. So to try.

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Only 2 min have left. Please conclude.

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Serene Zhu: yes, the conclusion is, the Chinese generations, the incidental news consumption actually have a substantial influence on their perceptions of India.

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Serene Zhu: So there are 2 limitations for this study. We can deal with it in the future research the first days Although the research combined both on life survey and in depth. Interview. Still, the study rely on respondents subjective self report without adopting an objective means to test the reliability.

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Serene Zhu: the second, the limitation is, as we know, participants previous experience the discussion with peers and the family members, we all influence their media consumption behavior. So in the future. We will overcome these 2 limitations and do further research. Okay, that's all. Thanks.

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Thank you very much.

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So last paper I will invite. Yeah. Do it.

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Hello! You've got the

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this G. do see present

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we are to see.

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No.

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she is not

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to the

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yeah.

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do you? How or

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you're a Scuba Ii. Re-recorded by Alzheimer.

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You are from here.

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You mean the Pre regarded? The

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no, no.

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all presentations are. There is one pre-recorded one left that we have to play.

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It's all responsible.

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Oh, God, it's going to.

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But

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who's who iconfects? K screen? I got the over

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what I need to

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 people.

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The

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please bring context screen. There is one paper for a recorded paper that has to be played.

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any questions exactly.

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Discipline

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they did not. Which one this one, this one, this pretty recorded one. They did not upload it. So we can.

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Yeah, no, no, it doesn't allow us, because it's not that. It must have been in green. Yeah, it would be even black or rainy. Yeah, yeah, they opted for that. But they have not of your yeah. They know the load. Yeah, I tried to look into the system, but it doesn't show up. So that's why it would not be uploaded. Yeah. But I also try. Yeah, yeah, that's right. Yes. So

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yeah. No. Okay, this one relatively.

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There you go.

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Hello, everybody. Thanks for having us here. My name is Kamila Palena. I'm a candidate for University of Urbino, Carlos, and I'm the co-host of this study that we are presenting, in which the primary holder is Professor Jaduci from University of Urbino. Carlos Bow, too.

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and we're really glad to be here that he's a world from the Congress of Sociology, and we are sorry that we are not able to present live in online in this panel, due to some overlaps duties in our home university. So the study that we present here is about the public sector communication on COVID-19. In the hybrid media ecosystem, a national survey on on Italian cities and perception.

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so Starting from the theoretical background. We all, we all know that the COVID-19 pandemic was an health emergency, but it also became during those years how communication one. We know that many international institutional bodies like Paho, for example, and define it as an infidemic situation, which became also a situation in

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which they, they, they, the epidemic, meet the information producing what we use it to call infidemic disorder, the complexity of outcommunication in a hybrid and convergent media ecosystem like the one we live in and was was also increased by the the the role of citizen becoming a passions

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erez agmoni starting to interact and asking for information in the online in the Internet online. And mostly we into what we call the plot from society. So the health of the complexity of health communication meets also this in the COVID-19 emergency meets also the 111

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Mit. Ctl. And this process of platformization of the in the public sector, communication from from like. The from this situation we got the strategic, we we understood the strategy, the strategic role of Health Institution 150

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mit. Ctl. And communication on various aspect of the pandemic. They try, they try to follow an integrated multi-channel into institutional way of communication, communicating scientific findings. The preventive behaviors and health services. This is treatments such as all the older regulation that have been put in 101

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in each State to deal with the COVID-19. And then what we can say about the digital health public sector communication is that in the last 10 years we, we, we, we experimented an evolution on the on the public sector communication, and where the where the use of Internet increases the use of official website, and and then the user of social media and platforms, an evolution that fastly accelerated obviously with the with the Covid during the COVID-19 pandemic

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mit Ctl. And what we have to say them to the regarding to Italy is that the Italian is that the the Italian health system of some peculiarities, 101 mit. Ctl. And such as we, we have a strong regionalized system that's been that. And each region in Italy, detain the institutional political power to define health policies. And and in practically in each region there are a local health organization and hospitals, 150

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Which respond to the health regional policy of that region. This is. This is obviously a situation in which there are many differences among different region in Italy, and this also reflects on the development of Apache and a health public sector communication. So, getting into the study, we we conducted a national survey immediately, considering that Italy was one of the first and severally eaten one

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country by the COVID-19 pandemic and 3 were the main research question, the first one, how do we talent safe information on pandem on the pandemic, 2

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mit. Ctl. And information like in from. And we investigated information sources, media outlets, official institutional, website and and official account of in and social media. Then the second research question is, which has the trust in the hectare, and the actor choosing has an as as pandemic information on sources 150.

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So those questions are, both are both the the second and third are both on the on the cities and perception, and the third one try to answer to. How do Italian perceive the health public sector communication on the virus aspect of pandemic, so trying to understand that to understand the level of satisfaction, 150

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then. So about about the the, the, the methodology. we did. We implemented that of continuative method with carry in coming interviews. So we just within a structural questionnaire for a total of 20 questions. Our sample was comprehended? 1,000 units.

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and is a stratified sample of the of Italian population organized by sex, age, educational qualification, and geographical area, and so reflecting as much as possible the composition of Italian population. The period that we selected to to to do the interviews were June and July 2,021, and it was really interesting

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to it. Because what's the first time? The first, the face in which Italy was exiting the second way, the second wave of COVID-19 emergency about the methodology we did we

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educational level and then getting into the results? Starting from the first question, the the pandemic information sources, we detected that that Italian search information on the pandemic, mostly through watching the TV. So the news, the talking, the talk shows, and the broadcast

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than talking with friends and relatives and then consulting the Internet. So processing, Google on my newspaper and website.

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what we know this also is that using social media as a pandemic information source is not a is not a primary source. It's not a prim primary way of getting information for the average of Italian population and arriving just at 36%

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of of people declaring that they use social media to gain a pandemic information, a situation that clearly shift if we see like on the right and the young respondents. So if we, if we look into H. Brackets of our respondent, the under authorities declare that and declare that they mostly use

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mit Ctl and Internet to gain pandemic information, them TV, then social and then friends and relatives, and then also social media. So social media for under thirty's are the 4, and is the fourth, 151.

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pandemic information sources arriving almost to 60% of of you of use as a source, a a, a percentage that we can see almost double if compared to the average paper population on the other side, the older bracket, a H bracket that we consider. So the the over 65 years old responding. And

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we, we can see that they, they mostly use the television to browse information. And then the Internet. We also detected that watching TV grows with age

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getting yeah. Inside. Also, in the online information sources year old. the present page corresponds not to the no, to the, to the total sample of 1,000 units, but just to a sub sample which answer it to us, and that they generally use the Internet. So a a sub sample that refers to 79.7

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mit. Ctl, and of the total sample, as we can see here website are the most consulted online sources. The journalistic website are on the top 150.

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a news agency newspaper digital website, digital version of the of the printed newspaper, and so on, and then we shortly followed by Regions and Minister Belt, which is, which is interesting, as we already explain it, for the Italian health assist organization system, because both region and minister.

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where where in Italy, the principle of tourists is which faced the pandemic

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then going to to the, to the social media part. Institutional, social media page and chats are consulted by 34% of the sample. So not so many people use as as we

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as we are ready, so the on the social media to to to gain information. But the most cons consulted Platform are Facebook and Instagram, with some differences as we can notice. Facebook is mainly used to gain information from here, hyperlocalized authorities, and then

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the decreasing to the to the national to the, to the national authorities. So mostly most of information gaining from Facebook or on pandemic was was on the, on, the, on the pages an account of municipality, local health organization, region, and just then minister of out and presidency of cons of Minister

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Erez Agmoni on the other side. If we, if we look at Instagram. Firstly, we have to say that most of the most of the respondent that you use Instagram are the under thirtys and one and and the order and the order of the consultation seems to invert in one, in in in some sense, because the the majority of people using Instagram to gain online information on Covid, Use Instagram to consult. So institutional social media pages of national authorities. So presidency of Council of Minister, then Minis, real belt, and just then decreasing

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the local health authorities. We also detected that the consultation grows with the level of education. And then stepping into the research question 2 we detected that the trust in the actor choosing as information sources. It's a it's a good level of trust and a good level of of trust in all national and local authorities, in the health, public sector, organization, and all the professional dealing with pandemic referral doctor or general protection, or, as you want to call it, but also there is a good trust in the information media system. And

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as we can, as we can see. there is less trust in friends and relatives. even even if we detected that friends and relative where and we're one of the most users information information sources on pandemic, and on the other side, there is not also many trust in in in individual social

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count, as journalists, for example, and and very low trust and influence. Erez agmoni, then the referral doctor, the general protectioner, is not what a widely uses, sour as we can, as we said in the in the first, the first results 101.

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But nevertheless, it's still not a really trusted one. And this is an interesting thing, because it it confirmed that It Italian population still has a strong connection and bound with the with the general protection. And then we can also say that generally we detect that the Younger age bracket of our respondents to the young people.

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mit Ctl. And population, seems to be more more trustful and more confident through the hectares which gave information on Covid one.

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Then, going to the third research question, we investigated that the Health Institution communication on different aspect of pandemic, trying to map the respondent satisfaction on on some aspects these categories of pandemic communication, and you can see, are based on previous literature and and the sources are just the Health Institution, the Health Institution, and in Italy.

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What we can see is that there is a great satisfaction for the communication on the health protective behaviors, such as wearing masks or or distancing, and so on. Then then there is a there is a good. There is a good satisfaction on medical vaccination and a good satisfaction on the communication of Health Service for COVID-19

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E. And and also for communicating all those regulation and low that were adopted to deal with the pandemic on the other side. If we step down to the last 2 lines we can find we we can easily one

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follow that these are the the 2 unsatisfying aspect of communication that Italian people declare it in our survey first, and isn't satisfying to them. The communication related to the health service suspended due to the pandemic emergency. So all those serve the door service that were generally and normal to a normal to find in the, in, the.

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with the local health authorities or in hospitals, and that were stop it and suspended because of COVID-19. This is also an important aspect. If we consider that the literature states that and the the health, the health communication should follow unhealth service from the moment it's start to the moment is to spend till the moment to the it ends. Otherwise it

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it can, it can be it. It can have consequences on the life of citizens. And then the other aspect that is really interesting is that it Italian population find unsatisfying the health institution and communication over fake news. So all those, all those, all those communication that were like

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fighting and contracting the this information and misinformation, which Covid was twisted with. and then, lastly, going to the conclusion, we can see that we can say that summarize that Italian recognized the crucial role of national, local and authorities much more than international levels and

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also the health public organization and also the the information media system. So all the national in the Board Institution, a health institution and made a system as a quite a good trust, and Gain it. Quite good trust, then, and we detected some challenge that hope that open up at the end of our research for the health problem

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sector communication, much more during prices. So the health public sector communication has to keep using traditional media with an inclusive approach mainstream media, both with digital and also threatening media relation to new alliances. And then they have public sector communication need to threaten the digital communication. So to develop new strategies more more over social media and chats always take beering in mind that the important thing is communicating in a better way

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mit ctl, and be directional way. So being able to answer to the question, or to the dobs of the of the citizen much more, if they are expressed it, for example, on online social media and chat with which 150

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and gave much more a sense of proximity to the cities, and and and then also considering the Yao people interest on social media. And then Meanwhile, also, the health public sector communication have to still 3

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mit Ctl. And take much better care of the face of face-to-face communication. So the communication in person, like, for example, inside the local health organization, or inside the hospitals, or in the communication 150,

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and the communication between the doctor, the referral, the referral doctor, through his passions, and so on. Then concluding, we can also see. We can also say that the health public sector communication needs to improve the data communication. The integrated Health Service communication from the side of a service to the end of it, and also developing a much more stronger communication to counteract misinformation. This information, and all the

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information disorder which in this case of COVID-19 became an epidemic disorder to handle. So this is then thank you for having us. This is our contact, and here, down there. You can also find the references of of the complete article that it's already published it and revis. As for all the the communication and salute, and and it is also an open access one if you want to download.

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So thanks for having us and and enjoy the end of the panel

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 so that

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yeah.

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 so

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I will invite Professor V. PC.

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Since nobody is there to raise the question

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for final comment and

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conclusion of the session profit of me.

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 thank you, Professor Bashi, for

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inviting me for comments on the prefer to session, because now only

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6 min are left.

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so I think there is no much to go for question answers action.

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and most of the participants are also left.

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So better to conclude to

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the session. the

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Elena.

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01:36:03.720 --> 01:36:04.750
This is

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in all.

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1, 2, 3 in all, 5 papers were presented. The last paper was pre-recorded paper.

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and 4 papers were related to one was on gender roles in TV communication. This we have already discussed. and then I would like to make some comment on

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of the paper of such a party and a run ping-jew, they over run for Jews.

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And said, in A, Jew. I think, you are present. Hello.

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01:37:04.720 --> 01:37:13.880
 yes. Yes. I did that okay, okay, thank you.

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01:37:14.930 --> 01:37:26.339
 You have a presented a paper, and Try to analyze the perception of the Chinese youth about India.

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01:37:26.360 --> 01:37:38.700
I think. you have taken a very good theme for your paper, and I think this kind of studies are required. in context of India and China.

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01:37:39.120 --> 01:38:03.759
 your findings say that most of the Chinese youth have a positive perception about India. I I think this is this finding requires further investigation, not from political point of view, because I think the problem is more on political level rather than at the level of citizens.

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01:38:04.620 --> 01:38:18.859
There are certain regions for that which I would like to point out, and I think this will help you to further. Explore your paper or to develop your paper in from sociological point of view.

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01:38:19.030 --> 01:38:30.509
In the last 3 decades the globalization has made a lot of a penetration interpenetration between China and India, particularly trade dependence

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and many businessmen from India visit China

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markets. Personally, they hope they interact with local people. And my colleague also visited to Shanghai, and they found the people are very welcoming and having very good people. So at the citizen level, I don't think there is a problem. The problem is a diplomatic and political level.

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01:38:57.360 --> 01:39:10.550
so I think. your findings were quite valid. But you should look into this problem at economic level. That is how the economy will. And there is a trade

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01:39:10.970 --> 01:39:26.619
to China is trading a lot of, you know, and who there are certain producers in the villages in the town. There are supplies. They are shopkeepers and business persons. They are having interaction with the Indian people.

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Then Chinese students are also going out to in different parts of the world and then interacting with the Indian students. So I think the globalization is one important factor which is influencing the perception of the people apart from the media exposure.

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01:39:46.210 --> 01:39:57.230
media exposure is very important in making perception, but because the media and news are highly political in character or politicized

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in India. Also, if somebody will depend on news, TV news or print media news. He will have a negative image about the china. So, but the person who is going and it interacting with the people that, and then they will have a better understanding of each other. So this fine to I

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01:40:20.570 --> 01:40:32.659
like to emphasize. regarding your paper, your paper is good, and you can contact us. If you wish to publish this paper in our Peer reviewed journal.

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01:40:34.210 --> 01:40:36.810
you can.

429
01:40:38.360 --> 01:40:39.380
Okay.

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Now I will come on the such in Barte's paper. I will give you a chance to respond if you like. and such in Marty you have a highlighted how the social media is boosting the films on box office. But I think now trend has been reversed.

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01:40:59.740 --> 01:41:01.689
Now social media is

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trying to dismantle the Bollywood, and films are being flopped, and internationally people are doing social media is doing it internally.

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01:41:13.700 --> 01:41:26.260
So this is also one aspect, negative aspect of the social media that they have intentionally doing, and there are about to 50 to 80 websites

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which are openly criticizing Hollywood on various grounds. And they, one website has 1 million plus views viewers.

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So you can see how this can impact the opinion of the public. The social media, like any other media, has both positive and negative impact. As far as the Indian fuse I have concerned, it may boost certain things, it may

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the result into the downfall of any

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film which was expected to be a blockbuster. So social media is powerful, no doubt, but if social media has wrath, then it may have negative consequences.

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These are my certain comments on the papers, and

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finally, the I will like the loss of the has paper, social media and even empowerment in India. You have collected very good data about social media exposure Internet at on the how Facebook is the most, I think, is most popular in the world.

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and in India has the highest users of Facebook and also number of apps people are using. It is 11.6% highest in the world.

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So I think India. The exposure to social media and its consumption is relatively very high, but it requires further explorations into the how social media is helpful in the female empowerment as an exploratory level! It is a good work. I appreciate this. And with these words.

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people. Ron ping you like to make commit within 2 min. You please.

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Serene Zhu: Thank you. I do not have other things. Thank you for all the comments, I think I will. consider it and revise my paper and a small perspective as you mentioned. Thank you so much.

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Ok.

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such. And so I have also mentioned this thing in a slightly

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ha! Yes, what you're telling about. But I would, if you want that, I would more explain to things. How do I do that? Okay, I'll be there. Yes, yes, I have seen that. But after that paper and it so thank you. I think now it is already 7 22. Time is over.

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and we conclude this session and session is over, and I am thankful, as a session organizer to everyone to participate. Those who are virtually participated, and

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the those who have left

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before the session is, and it so I am very thankful to. I am also a thankful to Professor Abbasi to be agreed to share this session, and I should thank good pro to service throughout the party to become a Co. Organizer in this venture so and such in Shukli, to come here and sit till the last

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minute. So thank you very much, Professor Manager. Well.

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Paper presenter are.

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They are the part and parts of the session, so without them we can't think of session. So we are grateful to all the paper presenters who make this this session very successful.

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and I think this venture will continue in the next one, which is also so in the session organizer. Now, I declare the session close.

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Okay, thank you very much.